Ways Of Preaching

Septem sunt modi praedicationis, id est, docendo, persuadendo, increpando, arguendo, terrendo, mulcendo et promittendo: hoc est, docendo discipulos, persuadendo personis, increpando superbos, arguendo contrarios, terrendo trepidos, mulcendo iracundos, promittendo pravis et bonis, pravis tormenta, bonis vitam aeternam. Sanctus Isidorus Hispalensis, De Veteri et Novo Testamento Quaestiones, Quaestio XXXVIII Source: Migne PL 83.206c

There are seven ways of preaching, that is, teaching, persuasion, reproving, disputing, terrifying, conciliating, and promising. This is to teach pupils, to persuade persons, to reprove the proud, to dispute with opponents, to terrify the uncertain, to conciliate the angry, and to give promises to the wicked and the good, torments for the wicked, and eternal life for the good. Saint Isidore of Seville, Questions on the Old and New Testaments, from Question 38